

We're redefining challenge as the ultimate catalyst for human potential.
When faced with challenges, most people see barriers. At firefly future we see bridges to extraordinary potential.
We design transformative experiences that reshape how individuals, groups, organisations and systems perceive and navigate challenges—turning obstacles into catalysts for growth, innovation, and lasting fulfillment.
Our flagship program, firefly Adventures, combines personalised and group coaching with real-world physical challenges, creating a powerful environment where transformation isn't just possible—it's inevitable.
Built on the principles of Challenge, Connection, and Community, we're building resilience and hope, essential for thriving in an uncertain future.
Our Adventure programme offers you a supportive, safe and contained coaching space to explore how you effectively respond to the challenges you face and create tangible, and positive, change in your life and work.
Ready to transform how you approach challenges?
Ready to grow and reach your potential?
our programme values

challenge
We will craft a bespoke challenge journey for you and your fellow adventurers. This will enable you to grow at your pace building confidence and resilience, alongside fostering awareness around your limits and growth zone. All of which will enable a clarity that will be directly transferable into your every day life.

Connection
We will actively invite you to be honest with yourself, and with others, about your experiences through the programme. We will encourage you to be present with 'what is' rather than what you might want them to be, and to both give and receive support from others!
We have a track record of creating strong, healthy, supportive relationships across our groups, that last well beyond the programme.

community
We purposefully bring together people from different backgrounds, and sectors, who have varied experiences, as a way to create an intentional peer learning container. We have also created a diverse, supportive, and powerful firefly community with endless opportunity for autonomous / independent adventure and continued peer coaching post programme.
what is A firefly adventure?
We are not your usual adventure experience, although embarking on outdoor pursuits with others is a vital piece of our puzzle.
For us 'adventure' refers to the journey we take daily formed by the challenges we face, be they big or small. We use coaching and facilitation as the focus and foundation of how we support you. We will take you on an inner and outer journey, using the vehicle of a physical adventure to encourage an inner exploration of your thoughts, feelings, and choices, fundamentally raising your awareness of the relationship you have with yourself, strengthening your resolve and resilience, and enhancing your ability to step confidently along your personal and professional path knowing you can successfully navigate the curve balls life throws or lean in to the challenges you choose!
We know from our own experiences, and what our previous adventurers have told us, that embarking on a firefly Adventure will help you prepare for, navigate, and overcome or achieve the challenges you have.
We do this by helping you shift your mindset, develop new habit patterns, and make new and conscious choices to act in ways that serve you. Being part of a community who are all looking to create direct and positive change will help embed your learning and ensure lasting change.
As way of example:
- how many times have you said you really want to do something, but achieving that goal continually evades you?
- how often are you on automatic pilot, the challenges you face resulting in overwhelm, stress, or burnout?
- how often does the thrill of a challenge, of achieving, of continually pushing through, result in you overcommitting or not holding a boundary?
- how often do you feel 'something' needs to change but you don't know what it is, how to change it, or indeed where to start?
Wouldn't you like to change that?
We can help!

Join our newsletter community
Our monthly newsletters share updates on firefly Adventures and what we are experiencing and learning from our groups, as well as details on future programmes and other exciting opportunities that are available to our firefly community.